Including Ben Affleck as a passionate Dunkin’ employee,
At this point, Super Bowl commercials are such an institution that they garner practically as much attention as the game itself. (Okay, almost.) But the spots aired on America’s biggest annual broadcast (with price tags to match) have their ups and downs, from mostly standard-issue commercials to the strangest tv moments yet.
Some might quibble that the commercials have become overly gimmicky and bloated in the past decade, but, as always, there are gems that stood out this year. Starting with Ben Affleck becoming Dunkin’ Donut‘s employee of the year.
From the advertising heavy hitters, like T-Mobile and Pepsi, to the more unlikely contenders (Ultra Club was smart enough to pony up a homage to Caddyshack with Serena Williams as Chevy Chase’s character), these are the best Super Bowl commercials of 2023.
M&M’s “They’re Back for Good”
The Farmer’s Dog’s “Forever”
GM and Netflix’s “Why Not an EV?”
https://www.youtube.com/watch?v=jfYdypGqbOs
PopCorners’ “Breaking Good”
https://www.youtube.com/watch?v=ZMlemd6U24Y
Squarespace’s “The Singularity”
Warner Bros. Pictures’ “The Flash”
Michelob Ultra’s “New Members Day”
T-Mobile’s “New Year, New Neighbor”
Rakuten’s “Not-so-Clueless” and Uber One’s “One Hit for Uber One”
https://www.youtube.com/watch?v=o_yGq_4xCKQ
Pepsi’s “Great Acting or Great Taste?”
https://www.youtube.com/watch?v=adtWc_MvyzI
Tubi: Rabbit hole
Amazon: Saving Sawyer
Bush’s Beans: Go bigger
More Tubi: Faked you out
NFL: Run with it
Miller Lite/Coors Light: High Stakes Beer Ad
Jeep: Electric Boogie
Dunkin’: Drive-thru with Ben Affleck
Xfinity: The next giant leap
Crown Royal: Thank you, Canada
E-Trade: Baby goes to a wedding
DoorDash: We get groceries
Celebrity chef Matty Matheson joins Raekwon The Chef of rap group Wu-Tang Clan and animated Nickelodeon character Tiny Chef shop for the best and freshest groceries.
Squarespace: Adam Driver multiplies
Kia: Binky dad
Avocados from Mexico: Make it better
Peacock: Poker Face
Doritos: Jack Harlow
Pepsi Zero Sugar: Steve Martin and Ben Stiller
Turbo Tax
Google: Fixed on Pixel
Mr. Peanut: The roast
Skechers: Snoop Dogg
Dexcom: Feels like magic
Paramount Plus: Stallone faces off
GM x Netflix: Why not an EV?
DraftKings: Free bet
Pop Corners: Breaking Bad reunion
Downy Unstopables: Mystery celeb revealed
Hellmann’s: Who’s in the fridge?
Booking.com: Somewhere, anywhere
Workday: Rock star
Michelob Ultra: Full Swing Gossip
Bud Light: Miles Teller dancing
Oikos yogurt: Deion Sanders and family
Budweiser: Six degrees of Bud
Busch Light: The Busch Guide
Sam Adams: A brighter Boston
Miller Lite and Coors Light: High-stakes beer ad
Heineken 0.0: Ant-Man and The Wasp
Pringles: Made you look
FanDuel: Kick of Destiny
