Bulk haulage specialist, Burdett’s, has redesigned the livery on some of its trucks as part of a campaign to raise awareness for a new health initiative.
The sides of these tippers now carry messaging to promote Beat Bladder Cancer Australia.
Men and women are being encouraged to actively do something about early detection through the slogan “Blood in your pee? See your GP.”
It’s a message that resonates personally with Burdetts Group Director Andrew Burdett who acted on an early warning sign himself.
He is currently undergoing bladder cancer treatment which he commenced nine months ago.
“I have been very lucky that I picked up an early warning sign and did something about it,” he told Prime Mover.
“This has given me a second chance at getting a lot older than 54.”
Early detection has empowered Burdett to spread the word especially for men in their 50s and older, a susceptible age group that dominates the transport industry workforce with a majority of truck drivers considered middle aged.
“It is important to pass on some positive news to help the ageing work force of our commercial road transport industry,” he said.
Every year over 3000 people are diagnosed with bladder cancer. Of those it claims the lives of more than a 1000 people yearly.
It is not rare. Men over 60 are at the highest risk of bladder cancer, with men three times more likely to have bladder cancer than women.
Blood in your urine is the most common symptom of bladder cancer. This could be just a little trace, or a lot of blood. Other symptoms include changes in urinary pattern or recurring urinary tract infections (UTIs).
Burdett’s has introduced the signage on two tippers operating in the quarry sector. Running in metro Melbourne and the Gippsland region, these are aimed at creating awareness among a similar demographic of people the campaign is aimed at.
The digital livery was provided by fleet graphic specialists Attards.
In the new year five additional combinations will be deployed also promoting the campaign.
Beat Bladder Cancer offers support groups for patients and those who have undergone a recent diagnosis talk to others who understand what bladder cancer will mean for them.
