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Women comprise more than half of the total population, and there’s often a gap in healthcare for women, in both understanding of and attention to vital women’s health issues. The good news is awareness of this disparity is finally rising, thanks in part to brands and marketers that focus on female health, including high-profile spots during the past two Super Bowls.

Bolstered by WPP’s Health on Her Terms study, CMI Media Group’s Media Vitals research addresses the major challenges women face when dealing with health issues.

Julie Hurvitz Aliaga from CMI Media Group, Wendy Lund from WPP Health & Wellness and Samantha Skey from SHE Media join Ad Age Studio 30 to discuss how marketers can deliver the best messaging tailored to reach this audience at this particular moment when women’s health issues have never been more topical—and important.

 

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