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Reciprocal Links: The days of creating a bunch of random links to your website and getting good rankings are over. The search engines caught on to that one too. Sorry. If you own a salon and you link your site to your friend’s site, who owns a hardware store, that doesn’t count. If you do link, you must link to someone who has relevant content and preferably a site that has a well established blog and social media presence.

SEO news Now, I want you to completely forget about everything I just said. Think about all of these websites: Google, Facebook and Twitter. They all have one thing in common: they all need SEO. They all need someone to research keywords to use in writing website copy and acquiring back links from related websites. And then go back to FarmVille.

The path ahead. Once you have a fair idea of the current realities of your website, the next step would be to figure out where you are headed and what path would be best to reach there. Building a road map for your online business is crucial if a website is to achieve success online.

You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It’s surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

Your search engine strategy must begin with links and headers that are typed into search engines. You should join Google AdWords to get an idea on what terms are searched the most in your industry. A correct SEO strategy begins with building your site naturally. Everything else that is available to you will become easier. Affiliates will come to you as your page rises. You will get link and partnership offers as your search engine ranking improves. They will come to you or at least when you go to other sites, you can show them your high ranked website.

There are however some SEO tips that will never change and will always be relevant to your SEO efforts. These free tips will take time but will act as an awesome investment in your business. The SEO tips I am going to share with you today are based on linking strategy.

Write articles about your subject and submit them to the SEO friendly article directories like Ezine, GoArticles etc. They are really a great source to build your link popularity. If your article is great informative, then many of the webmasters will use that article and Pinterest link back to your site.

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